Behind The Campaign

The International Institute For Peace Through Tourism (IIPT) is a not for profit organization dedicated to fostering and facilitating tourism initiatives which contribute to international understanding and cooperation, an improved quality of environment, the preservation of heritage, and through these initiatives, helping to bring about a peaceful and sustainable world.

It is based on a vision of the world’s largest industry, travel and tourism – becoming the world’s first global peace industry; and the belief that every traveler is potentially an “Ambassador for Peace.

A primary goal of IIPT is to mobilize the travel and tourism industry as a leading force for poverty reduction.

Louis D’Amore
Founder and President
International Institute for Peace through Tourism (IIPT)

Louis D’Amore has been instrumental in promoting the travel and tourism industry as the world’s first “Global Peace Industry” and the belief that every traveler is potentially an ‘Ambassador for Peace’ since founding IIPT in 1986. He has been a pioneer in promoting a social and environmental ethic within the travel and tourism industry since the mid-70’s. In 1992, following the U.N. Conference on Environment and Development (Rio Summit), he developed the world’s first Code of Ethics and Guidelines for Sustainable Tourism for the Canadian tourism industry.

Skål is a professional organization of tourism leaders around the world, promoting global tourism and friendship. It is the only international group uniting all branches of the travel and tourism industry. Its members, the industry’s managers and executives, meet at local, national, regional and international levels to discuss and pursue topics of common interest.

Nigel Pilkington
SKAL International

Nigel has held senior marketing and public relations positions since 1980. In 1990 he founded  De La Mer Communications Limited as a public relations and marketing communications consultancy specialising in the travel and tourism industry. Nigel has worked in senior marketing, public relations and representation roles for various tourism organisations, as well as representing/advising tourism operators in Australia, the South Pacific and around the world, who are active in the New Zealand market. He has been a member of Skal since 2001 and currently serves as President of Skal International.

Other Supporting Partners

The International Coalition of Tourism Partners (ICTP) is a grassroots travel & tourism coalition of destinations and stakeholders committed to Quality Services & Green Growth; the UN Sustainable Development Goals, Code of Tourism Ethics and Global Compact. ICTP advocates responsible travel, community well-being, and job creation; and encourages the strengthening of knowledge, networking and media outreach.

Prakash Sikchi is the co-founder of Inspirock, a trip planning site with the mission to help travelers around the world have great vacations. Prakash has more than 20 years of high-tech experience, specializing in machine learning, big data, and distributed systems; he holds 25 patents and an MS from Stanford. At Microsoft, he led development on projects such as Bing Mobile and Azure Cloud. Prakash has traveled to more than 15 countries and climbed Mount Rainier.

Jeff Crist is Principal at CristCo International, an online business consulting and development company. Since before people knew what the Internet was, Jeff has worked with governments and businesses to help them leverage the web for the benefit of their organizations, customers, and citizens. Jeff is an avid traveler and has SCUBA dived all over the world.

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